The American Beautyberry (Callicarpa americana) is like no other plant I’ve seen. In place of bright blooms, it sports bright purple berries in beautiful clusters that line its stems.
Just when flowering plants are looking frazzled at the end of summer, Beautyberry is getting ready to shine!
Not only is this native bush fun to look at, it is a great way to invite song birds into your yard. They love eating the berries.
7 Reasons to Add an American Beautyberry to Your Yard
1. It is a great plant for wildlife gardening
When it comes to adding plants in my yard, I’m always looking for those that benefit more than just me. I love that the berries provide food to birds and small mammals.
Here in Texas, the Mockingbird is especially fond of the purple berries. According to Audubon, the American Beautyberry is a surefire way to attract migrating warblers too!
2. The berries provide a beautiful contrast in the garden
When planning out a garden, most of us think about getting color from flowering plants. But I love that the color in this plant comes from berries and not blooms.
The prominent clusters of deep magenta berries against bright green leaves really “pop”!
I first saw Beautyberry in one of my neighbor’s beds along the sidewalk. The berries that appeared in the fall stopped me in my tracks. I had never seen anything like it!
3. It does well in yard with shade trees
Beauty berry is naturally an understory plant. You’ll find it growing in wooded areas in nature. My dad has them growing in the forested/swampy areas around his home in rural Florida.
Beautyberry loves dappled sunlight or part shade. This is a great plant to put in a yard with shade trees where full sun plants can’t thrive.
4. The large plant is a great focal point in a bed
Beautyberry can get big. Typically 4-5 feet, but up to 9 feet in some cases. You want to give it room to grow and spread out those gorgeous draping branches.
Make it a focal plant in your garden or place it at the back of a border with plenty of room to grow.
5. American Beautyberry isn’t picky about its soil
Beautyberry prefers moist, well-drained soil. As long as you don’t let the soil completely dry out it should be content in a variety of soils.
6. It is relatively easy to find at the nursery
American Beautyberry is native to a wide swath of the Southern United States. While many native plants can be difficult to find at the nursery, this is one that they tend to carry. Yay!
7. It is also easy to propagate to share some with friends
I got my beauty berry plant thanks to the generosity of a fellow Native Plant Society Member. This is one plant that is just too special not to share with others.
It can be propagated from seed, root cuttings or softwood cuttings.
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How to Find American Beautyberry at the Nursery
Thankfully, American Beautyberry is one of the US native plants that is relatively easy to find at nurseries, especially those that carry a variety of natives. Just be sure you’re getting the native variety!
Look for Scientific Name: Callicarpa americana
The scientific (Greek) name for American Beautyberry is Callicarpa americana, which literally means “beautiful fruit” in Greek!
It is helpful to write down this scientific name before heading to the nursery to make sure you get the right plant.
Avoid Non-Native Beautyberry Plants
There are other non-native versions of Beautyberry plants that nurseries might carry. These Beautyberries look very similar but are native to Asia, not the US:
- Callicarpa dichotoma – native to China, Japan, and Korea
- Callicarpa japonica – native to Japan
In general, choosing a plant native to your area is more beneficial to insects and wildlife. They have evolved alongside these native plants and are able to eat them unlike many nonnatives.
Non-natives can also become invasive and escape cultivation more readily. Learn more about native vs. non-native plants here!
Avoid Beautyberry Cultivars
When possible, you also want to try to avoid buying cultivars of American Beautyberry. These are plants that have been modified from their original native form.
Cultivars will have an additional name such as “Pearl Glam” like this example sold through a big box store.
Cultivars aren’t necessarily bad, they just haven’t been studied enough in terms of their impact on the insects and wildlife that use them as food.
How to Grow American Beautyberry
Watering a Beautyberry Bush
Keep your Beautyberry plant watered well until established. You want the soil to be moist, but well-drained. Once established you can water every week or two during the summer, more if it is in full sun.
Pruning a Beautyberry Bush
In general, you want to let a beautybush spread and sprawl without much pruning. However, you can prune it back to about a foot above the ground at the end of winter. This will help it grow more compactly, especially for a mature plant. The plant will drop its leaves most winters.
Propagating Beautyberry Plants
You can propagate beauty berry easily by cutting soft wood cuttings in the spring. Add a bit of rooting hormone to the end of the cutting before potting. You can also grow the plant from seed. I like to get American Beautyberry seeds from Native American Seed.
Make sure to get my list of gardening tools used by the pros to help you when planting your beautyberry!
Pin this to spread the word about Beautyberry!
Common American Beautyberry Questions
Beautyberry is not poisonous or toxic to pets. Many birds and small mammals will eat the fruit and deer will eat the foilage.
While the fruit is not typically consumed these days. However according to Wildflower.org, Native Americans used the roots and leaves to make a tea for medicinal purposes. ForagingTexas.com has a recipe for making jelly from the berries.
American Beautyberry has a wide native growing region from Maryland west to Texas. It is hardy in growing zones 7-11.
The American Beautyberry will drop its leaves in the winter except in the warmest of its growing regions. The berries will stay on the plant to provide color unless they are eaten first by birds!
Prefers moist but well drained soil. Water periodically once established to avoid soil completely drying out. Water more frequently in full sun.
Does not like to be pruned to shape. Let its beautiful branches sprawl! You can prune it to 12" above the soil in late winter to encourage more compact growth or revive a mature plant.
Plant can be propagated easily by taking soft root cuttings in the spring. Apply a rooting hormone to the tip of the cutting and repot.
Hi, I’m Haeley! Welcome to Native Backyards.
I’m Haeley Giambalvo, the founder of Native Backyards and the author of this post! I really appreciate you stopping by, and I hope you found the information you needed. Feel free to reach out to me at any time with questions via email or on Instagram @NativeBackyards.
Together, we can help the Earth from our own yards by growing more native plants that support pollinators, birds and wildlife!